In a clear, strong, and personalized manner, urge every tobacco user to quit. Tailor your advice to the patient's clinical situation.

Clear

"I think it is important for you to quit smoking now and I can help you. Cutting down while you are ill is not enough."

Strong

"As your clinician, I need you to know that quitting smoking is the most important thing you can do to protect your health now and in the future. The clinic staff and I will help you."

Personalized 

Tie tobacco use to current health/illness, and/or its social and economic costs, motivation level/readiness to quit, and/or the impact of tobacco use on children and others in the household.